gary veeWillingness to change forever the world of wine, Gary Vaynerchuk is to break the stereotype of the overwrought Cabernet Sauvignon-sipping snobs. And he's Adam Sandler-style.
Vaynerchuk hits the Boston University Bookstore on Friday to promote “Crush It!” - his bible for building one’s personal brand through Internet social-networking sites. He credits the Wine Library TV show, whose viewers call themselves Vayniacs, for helping transform his parents’ liquor store from a $4 million annual business into a $45 million one.
Willingness to change forever the world of wine, Gary Vaynerchuk is to break the stereotype of the overwrought Cabernet Sauvignon-sipping snobs. And he's Adam Sandler-style.
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